TOKYO, – Hotel Okura Co., Ltd. has confirmed the strategic launch of the Okura Resort Hakone Gora in 2029, marking the brand’s inaugural resort property within Japan. This venture signifies a substantial commitment to elevating the luxury sector of the nation’s renowned hot spring market.
The resort’s principal innovation is the dedicated private outdoor onsen integrated into all 58 guest rooms. This amenity, supplied with authentic Owakudani thermal water, offers guests an unprecedented level of privacy and exclusivity regarding traditional hot spring access.
The architectural vision, termed a “Forest Hideaway” and executed by designer Gwenael Nicolas, is intended to harmonize the mountainous setting of Hakone with refined, contemporary design. Complementary luxury offerings include a distinguished teppanyaki dining experience and the warm, personalized service characteristic of the Hotel Okura brand.
This development underscores Hotel Okura’s robust confidence in the trajectory of Japan’s high-end travel future and establishes a new paradigm for exclusive resort accommodation.